Media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet. The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment, and news in pop culture.
Press Release is a short, compelling news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication.
Boutique Article is a story that is written about someone or something - such as a product or upcoming book, that intentionally written for promotional purposes. It serves the same purpose a press release. however can have a greater impact when placed in a high traffic publication such as The Huffington Post.
Just in case you wondering about the phone booth!
Our mild manner reporter Clark Kent was a MEDIA superhero! "The Daily Planet" is where his media GENIUS showed up.